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Olivier Steinwehe
anidris
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Maxime Mutelet
MGK Technologies
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Benoit Meneveau
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Lefevre Michel
sg
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AXA Luxembourg
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Figure of the week

40%
Fifty-three percent of organizations in Europe said they will outsource more in 2010, and 40 percent of organizations are planning to increase their external IT services spending, according to a recent survey from Gartner, Inc. The…Read more...

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Professional Web Design: Techniques and Templates
This is the must-have book for designers who want to expand their skills and improve the quality of their designs. Learning CSS technology and continually improving one's design and developer skills is essential for every Web designer in today's…Read more...

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Sharp présente le premier moniteur 3D du marché
Le constructeur présente le moniteur LL-151-3D qui permet de basculer de l’univers 2D à celui de la 3D. Il s’agit d’un écran LCD 15’’ TFT qui ne requiert pas le port de lunettes…Read more...

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Machine à écrire
23 juin 1868:  la première machine à écrire L'imprimeur américain Christopher Latham Sholes reçoit un brevet pour son invention qu'il appelle "type-writer" (machine à…Read more...
Home arrow News
CRM the new wave of customer development PDF Print
(3 votes)
Posted by EoZen luxembourg SA   
lundi, 05 juillet 2010
EoZen ON CRM

At EoZen, we strongly believe in Customer Relationship Management as a cornerstone for the development
of competitive advantage.
Building expertise and becoming a leader in CRM has been a strategic objective from SAP’s first CRM
initiatives in 1999, and it has never been out of our focus since that time.
Implementing CRM as a pure technology initiative will almost certainly fail to realize a significant
ROI. Not because of lacking technology or missing application functionality, but due to the nonestablishment
of following key aspects of a CRM initiative
  1.  A CRM strategy aligned with the corporate strategy and supported by executive leadership
  2.  Actionable customer insight based on customer needs and value
  3.  Customer focused processes
  4.  Measures to ensure adoption (training, incentives, and metrics)
Customer Relationship Management is an approach towards your customers, backed up by thoughtful
investments in people, technology and b usiness processes. The business objective of CRM is to
add value to customers, by knowing them better and fulfilling their needs.
Due to terminology confusion, the concept of CRM is often mixed up with CRM as application software.
CRM processes typically include applications like Business Intelligence, Portal Integration and
Workflow components; all of this on top of the SAP CRM application suite
.
WHAT CAN EoZen DO FOR YOU?

When it comes to implementing CRM, EoZen can showcase a proven track record. Our international
team of consultants has both profound SAP product and CRM process knowledge. They can help you
with the translation of your strategy into business processes and functionalities of the SAP CRM system.
Your CRM project will benefit from our experience during all the phases of the project: scoping,
blueprinting, implementation, training and support as well as the integration of 3rd party tools.
SAP CRM product experience alone does not qualify EoZen as a CRM solution provider. EoZen has
lived through the full lifecycle of the SAP CRM product range and covers the entire range of its applications:
  • • By channel : E-Selling / Contact Center / Mobile
  • • By service : Marketing / Sales / Service / Sales Planning & Forecasting
  • • Analytical CRM (Business Information Warehouse)
  • • R/3 Backend Integration
  • • Portal Integration
  • • Workflow Integration
  • • Technology and connectivity (NetWeaver, Middleware, Java & Web developments) for the optimized
integration of your CRM platform

To ensure the right adoption and usage of your CRM investment we can also assist or take care of the
project and change management.
Also we went up the CRM learning curve! Below is an overview of our project experiences .
  • CRM versus ERP - The Challenges
  • Flexible CRM processes versus structured processes in ERP
  • Poor data quality in CRM versus high data quality in ERP
  • Key success factor for CRM is acceptance; for ERP it is process mapping
  • Hard to automate/educate CRM users versus relatively easy in ERP
  • CRM needs different user interfaces versus a single UI in ERP
  • Collaboration focused (CRM) versus transaction focused (ERP)
Claude Jonniaux
Sales Manager
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
+352 691 333 036
www.eozen.com
 
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